It’s Official: Freddie Gibbs + Jeezy et CTE…
From an image and marketing standpoint, aligning with CTE is certainly a great fit for Freddie Gibbs, since Jeezy (and maybe Rawse, if you can get past the fraud – yes, I’ll harp on that shit FOREVER) is essentially the only gangsta rapper with any real (but worryingly and rapidly fading?) mainstream presence at this point in time. Gangsta rapper + gangsta rap label = perfect. Si?
The move certainly gives Jeezy’s label more credibility and artistic verve, given that no one gives a fuck about anyone else on that label (I’m guessing here – and I have a decent memory when it comes to useless information – but the other cats signed to Jeezy have names like Blood Raw and Slick Pulla? – no shots) and signing an artist with some potential (however much that is in this climate) will actually get CTE moving in some direction – hopefully positive. I suppose this is the equivalent of Rawse signing Wale, Pill and Meek Mill, except that Rawse might actually be more talented that each one of his signings.
Finally, and perhaps most importantly, signing and working with Freddie Gibbs might be the creative kick in the ass that Jeezy needs right now. He’s sort of been stuck in limbo since his last official album, despite dropping an absolutely excellent mixtape that somehow failed to get his momentum back last summer (again, probably thanks to Rawse & Lex Luger – Quick Tangent: Styles P‘s verse on that song is decimated on the censored version – applaud that level of violence!). For those of you who haven’t been keeping up with my writing, I’m an unabashed Freddie Gibbs stan (here’s ONE example) simply because he checks most of the requirements I have for an artist vying to become one of my personal favorites:
- Gully content (word to JihaD & BigGhostface – I’m think there’s a song where Gibbs has threatened unborn children – inappropriate, but my cuppa tea)
- Impeccable flow(S) – note the emphasis on the ‘S’ (Gibbs has these for decades)
- The ability to craft a hook (and on occasion, bridges – again, Gibbs has em)
- Beat selection (Gibbs raps over a VARIETY of beats – his ‘hit to miss’ ratio has to be on the 90%+ level)
- Sincerity (I’m not asking for an artist to have lived the exact life he raps about, but I need to not feel like a wrestling fan for listening to your shit. Gibbs seems pretty credible or at least, earnest.)
I’d add some other shit, but I don’t want to deal with debate that shit will undoubtedly generate (if you’re perceptive enough, you’ll know what I left out).
Anyway, all these factors add up to a very talented rapper and I think Jeezy being around a hungrier talent might inspire him to create some really good material in the coming months (if he hasn’t already – rumor has it that Jeezy made the offer during their first studio session together). I have no doubts that Freddie will continue to make excellent shit (I have about 450 Freddie Gibbs songs in iTunes and I can only point to about 20 weak songs – 18 are from before he even got signed to Interscope back in 2007, so he gets a pass) and the big winners will be fans of good music and aggressive content.