A couple days ago, I gave the latest Drumma Boy club-attempt [which you should actually avoid] a chance and it got me revisiting a playlist of mine that includes, if nothing else, enough Drumma-produced potential hits for the casual listener to see he’s not even trying that hard at this point. Especially given that, according to the man himself, he knocks down five beats per day. It also showcases a level of diversity Zaytoven is uncapable of — which is something Gucci already figured out. I’d throw Lex Luger in there too but, apparently, he’s having much of the same trouble Drumma went through — being asked by the industry to keep delivering more of what he already did — so I’ll let the guy live for now.
What made me decide to highlight Can’t Crush My Cool outta the many options I had, is how polished it manages to sound, fast-paced as it is. Even though Ryan Kilgore, Drumma’s sax player, gets a little, well-deserved, extra shine at the outro, you don’t even have to wait for it to see just how it makes sense that he’s there.
That’s not to say the production is the only thing to look for here but, quite frankly, the affiliation of Juice’s label [HYP]OCALYPTO with Grand Hustle pretty much got him frozen from the jump. Grand Hustle virtually hasn’t made any major move in the last two years and that doesn’t seem like it’ll be changing anytime soon.
Still I had some expectations for this to go places when it dropped. If nothing else, at least I’d get to see where the kid could go musically since Can’t Crush My Cool is at the very least an interesting choice for a single. And you can’t really blame for that either. The song dropped in 2009, not too long after Jeezy managed to release a pretty dope album off Put On and the music business would be just that more beautiful if it promoted more of this unapologetic hood music. Regardless, as CyHi [or is it CiHy ? Why am I pretending I care ?] Da Prynce will soon find out, that’s not the case. That kid won’t get a record release with a single like Sidewayz.
And that’s too bad. We won’t get another The Recession as long as the music industry keeps cutting the umbilical cord before these new rappers even release their Thug Motivation 101.