At this point in the rap game, releasing videos for and touring on an album that’s been out for almost a year (Distant Relatives dropped last May) is the equivalent of not only kicking a dead horse, but pissing on said horse and then lighting it on fire. In other words, given that hit albums don’t even get this type of treatment, one might describe the continued promotion of this album as overkill.
However, I’d suggest that if an artist believes in the work that he has put out, then it’s only right for him to continue promoting the project beyond the typical lifecycle of an album in 2011. I’m sure we’ve all read this elsewhere before, but once rap fans shifted their emphasis to ‘first week numbers’, it’s been a wrap for reasonable expectations. It almost seems like a vicious cycle – if you don’t have a hit or the label backing to help you get those first week stats then attention shifts on to the next cat dropping an album. I imagine this happens in every genre, but more so in rap.
But enough about the numbers and shit. We try not to focus on that stuff around here. In Nas’ case, the cynic in me suspects that he continues to tour and promote this album for the following reasons:
- Tour money good as hell.
- The Marleys always have great weed. Cheap too. Maybe even free.
- He’s lazy as fuck and doesn’t want to record new shit. Or maybe that’s the weed.
- He’s prepping for ‘Belly 3’ via immersion and method acting.