If you haven’t heard by now, Lost Tapes 2 is “canceled” according to Esco himself. What the fuck is going on over at Deaf Jam? (Let’s call it “Deaf Jam” from now on, because apparently, those bastards can’t hear) If I’m running a label with Nas on the roster, I’m making sure that shit gets out. Obviously, I don’t run a label, I’m speaking as a fan, but let’s look at it from a numbers perspective – if you want a Nasir album that has the best chance to succeed, why wouldn’t it be Lost Tapes 2? An LP of new Esco material would be welcomed at this point, but let’s be realistic, it could very well end up being more I Am than Stillmatic. Distant Relatives 2? Nah.. no thanks. Lost Tapes is prepackaged crack. The best producers in the game have gone on record saying they have Nas joints in the vaults. One would assume that the songs that would make up Lost Tapes 2 would be the same caliber as it’s predecessor, which most fans count among their favorite Nas LP’s. People WANT this album to drop. The controversy alone surrounding this project has provided it with a bigger buzz than Distant Relatives ever had.
So what does Deaf Jam do ? They shelve it. Nas says it’s because he is trying to focus on his next album. While that’s probably true, it also sounds like an answer to appease the fans. Maybe he pissed too many people off with his letter to his employers. Or perhaps Nas just isn’t buying into that weak ass budget that they were proposing to market the project, so rather than see it under perform, he made the decision to pull the plug from the already dying album. Maybe LA Reid heard the LP, and just thought it sucked, because he is a Jay Z stan. I think it really just seems that Nas doesn’t have enough allies who are high enough on the food chain at Deaf Jam to make this album a reality. Despite the success of the first Lost Tapes volume, we are basically left to speculate that the higher ups at the label just don’t believe that they would get the return on the type of investment Nas was looking for with this project. Maybe a combination of things? Who knows? Maybe I’m just a shit starter, but maybe that’s the problem here is simply that they just don’t know what the fuck they are doing over at Deaf Jam anymore? Under LA Reid’s leadership, the label has been run more and more like a pop label, only concerned about the next hit record, and while it may have always been about the money, at some point you have to remember what got you there. Thing is, while you might think their decisions are only motivated by soundscan numbers, they have consistently done some dumb ass shit over the last few years…
– Signing Shyne Po fresh out the joint. His deal was rumored to have included a 1 million dollar signing bonus. Not sure why this is a fuck-up of epic proportions ? Then maybe you haven’t heard that new heat from Shyne, sun.
– How does the person who greenlit Sheek’s last album cover justify their decision? Explain how a bunch of marketing suits sat in an office with LA Reid and convinced him that this…
…was a good decision? What was the logic there?
– How is it possible that the artists who have legendary or near legendary status are ALL upset with the way their albums are promoted? A lot of these artists signed with Deaf Jam after they had already got on, so you can only assume they were signed because someone believed that their fanbase would support them. It’s not like Ghostface signed with them because he thought they could help break him as an artist. So why aren’t you getting behind these projects and helping to get the next classic album to the people?
Because they don’t know what the fuck they are doing. That’s the only explanation. Fuck this shit. If an artist like Nas can’t get a project on shelves, even though the people clearly want it to be released, why would any other rapper stand a chance? They need some hip-hop people in the offices up there, cuz this shit is crazy. If I’m Nas, I would start leaking songs tomorrow. I bet they would regret not releasing it once a .zip file of Lost Tapes 2 started circulating. So Nas, if you need an outlet to leak those songs…we’re available (ll) Send that to GeorgeBushMoney@gmail.com