Remember back when Jeezy was that dude? The Recession was a critical and commercial success, well received by both internet rap nerds and actual dope boys. Trap or Die 2 would have made a worthy follow up album, so as a mixtape, it was more than sufficient.
And then, out of nowhere, Jeezy fell off. Or maybe he didn’t. I can’t call it. In an era where 3 months is like a year, and a year is like a decade, it seems like forever since he’s been relevant.
Who’s to blame? Rick Rawse, who made being a Cocaine Kingpin who flies jets to Columbia and eats crab meats out of a mermaid’s bellybutton sound believable? Partly. Kingpin is the new dope boy. Jeezy didnt get his spot took, Rawse made his lane seem bigger and better. I mean, who wants to listen to “bagging dimes” raps when you have “owning a colombian village” raps? All of the sudden, Jeezy just wasn’t as cool anymore.
The rest of the blame falls squarely on The Snowman himself. Poor beat selection and awful mixtape after awful mixtape have only added to the decline that began with terrible choices for singles for what was once TM103. (“jizzle”, anyone?) Any momentum he had coming from Trap or Die 2 faded quickly.
Things seemed to take a turn for the better once Freddie Gibbs signed to CTE. I mean, if Gibbs thinks Snowman can rebound, maybe he really can. Shortly after the Gibbs announcement, TM103 got a(nother) release date, and now this. A DJ Drama and Jeezy mixtape to start the hype machine back up. I’ll let u decide if this is more Trap or Die 2 or closer to The Last Laugh. I’m rooting for Jeezy, but after the last few tapes, I just don’t trust him. And let’s be honest, he’s running out of chances.