It’s been a long road for French Montana. The Moroccan born MC (French and his family emigrated to the Bronx from Morocco when he was 13) began building a name for himself in the streets of NYC back in the ‘early 2000’s with his successful Cocaine City DVD series. Cocaine City made French some fans but some of the footage he released earned him some enemies too (Lil’ Cease should be ashamed of himself). Using the DVD’s to gain vital industry connections, French started collaborating with other underground rappers, releasing mixtapes and eventually partnered up with ex DipSet affiliate, Max B for their Coke Wave CD/DVD. French ended up right in the middle of Max’s beef with Jim Jones and his Byrd Gang crew but the way they made light about the situation only managed to make both Max and French that much more popular, able to regularly do shows off of mixtape material. French isn’t a remarkable rapper by any means but his sing songy hooks and ability to adapt a Dirty South (by way of the South Bronx) flow has allowed him to cross over despite the usual regional boundaries. Think of it as East Coast trap music.

Over the last 3 years, through sheer will and hustle, French Montana has managed to put himself in a very nice position. After all the buzz surrounding the Coke Wave project, French had a couple of offers lined up but chose to sign a recording contract with Akon’s Konvict Records that was reportedly worth 2 million dollars. Not bad for a cat who started out rapping on a DVD. The Konvict Records deal eventually fizzled out earlier this year but French used it for what it was worth and with a series of mixtapes he’s managed to keep a heightened profile even after the more well known half of the Coke Wave got sentenced to a 40 year bid for a murder/robbery.

French reminds me of an East Coast version of Young Jeezy. He’s not a technically proficient lyricist in a traditional sense. If you’re looking to be blown away by metaphors, similes and rappity raps, keep looking. You’ll find none of that here. But what French does have is a simplistic cadence supported by an air of authenticity (French was mentored by street legend Pee Wee Kirkland) and a mischievous sense of humor (Ask Hell Rellor maybe not). The only reason French didn’t make my “Building The New CTE” post is because he happens to be managed by Mizay Entertainment, you know, the management company that manages Gucci Mane and Waka Flocka and is run by Deb Antney, Waka Flocka’s moms. Given Jeezy and Gucci’s past and present beefs, I just didn’t realistically see that deal going down. But CTE isn’t the only show in town and apparently, French has been in talks to join up with Rick Ross’s ever expanding Maybach Music Group roster.  After a couple mixtape cuts together and a strong showing from French on “Big Bank”, a cut off of Ross’ Self Made Vol. 1 compilation, it looks like that deal is actually close to happening and coincidentally, it’s gonna happen right when French has one of the biggest records in the country with “Choppa Choppa Down” and it’s remix.

I’m not sure if MMG is the spot for an MC looking to make their mark as a solo artist. They have a lot of acts over there already, who knows how many of em will actually release an album of their own? But if nothing else, Ross has proven himself a master of self promotion and just judging by the trajectory of French’s career up til this point, even if the deal doesn’t result in an actual album release, French has made a living out of turning negatives into positives. I can’t see him stopping until he’s gotten exactly what he wants out of the game.

Not familiar with Frenchie outside of his work with Max? No worries, scrap. Your homies at George Bush Moolah got you and as usual, everything’s in the best quality available….

George Bush $$$ Presents Blow: The French Montana Compilation

1. Stick Up Boyz (Feat. Max B.)

2. Cocaine Konvicts (Feat. Snoop (from The Wire))

3. New York Minute (Feat. Jadakiss)

4. Henny & My 44

5. Eastside, Westside (Feat. Nipsey Hussle & Southside Po)

6. Straight Cash (Feat. Gucci Mane)

7. Playing In The Wind

8. What I Do

9. In The Air

10. Wake Up In The Morning (Feat. Max B.)

11. We Run NY (Feat. Fat Joe)

12. So High (Feat. Curren$y)

13. How It Feel (Feat. Sam Hook & Chinx Drug)

14. Money Weed Blow (Feat. Three 6 Mafia)

15. Goin’ In For Da Kill (Feat. Chinx Drugz & Cheese)

16. Hammer Long (Feat. Cheese, Chinx Drugz & Brock)

17. Belong To Me (Feat. Cheese)

18. Choppa Choppa Down Remix (Feat. Gucci Mane & Waka Flocka)

19. Alright (Feat. Juicy J & Project Pat)

20. I Think I Love Her

21. Life Be A Movie

22. New York Minute Remix (Feat. Ma$e & Jadakiss)

23. Choppa Choppa Down (Rmx 2.0) (Feat. Rick Ross & Wiz Khalifa)

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Comments on: "On The Bubble: French Montana" (31)

  1. The world would be a better place if French Montana didnt make music….

  2. Abortatron said:

    I am so wasted

  3. self medicatin on Jack & Cokes in the middle of the mediteranean.

  4. Good list of music up there by French.. So Special should have been included, no?

  5. nice write up Amp

    French is in Atlanta & Miami more than he’s in New York these days – adopted southern rapper. He follows whoevers hot, in my opinion. Wave rider.

    Cocaine City >>>>>>>

    he cashed out at the right time, before wshh, vlad tv, this is 50 came along

    Coke Wave >>>>>>>

    had the streets noses bleedin off that raw

    #free max b

  6. After Max went to jail, French’s music hasn’t been the same for me. Too much like Gucci/Juiceman and co.

    But he has the odd banger here and there.

  7. I’m the newest member of the George Bush Team, and imma make that kizza Tron mad more cream.

    Hi guys

  8. First post will be up in the next few hours. Check it, give feedback. Its all love.

  9. Fat shout to my guy eskay. I appreciate all the support and mentoring fam, it has been much appreciated.

    I will make you proud.

  10. AmpGeez a.k.a. Chief Heavy said:

    Who sent this nigga?

  11. Abortron, sent me, Amp. I’m hear to carry on tradition and keep it one hundred.

  12. AmpGeez a.k.a. Chief Heavy said:

    I’m hear to carry on tradition and keep it one hundred.

    ^^^

    Stop it Slime.

  13. Its all love Amp. Let’s get these hundred dollar bills with George Bush faces on them.

    SLIMEEEEEE

  14. I’m always getting brain, that’s why they call me KRANG!!!!!

  15. gramMasta said:

    After Max went to jail, French’s music hasn’t been the same for me.

    ^ them niggas was good $ on them dame grease tracks

    c/s Cocaine City >>>>>>>

  16. AmpGeez a.k.a. Chief Heavy said:

    But French has an excellent ear for beats. Harry Fraud was an unknown before French. Now he’s a beast.

  17. I been said White Jesus would destroy the Heat

    it was written

    fuck miami

    *collects winnings*

  18. AmpGeez a.k.a. Chief Heavy said:

    White people love Dirk.

  19. lol at dudes holding press conferences, running to miami, being compared to jordan…

    yet with NO rings

    heat<<<<<<<<<<<<

  20. @ amp

    at least rick ross will STFU now

    i know you like the sound of that

  21. AmpGeez a.k.a. Chief Heavy said:

    He won’t though. He can’t help himself.

  22. been a good weekend

    pr day parade x heat getting pimp slapped >>>>>

    what more could i ask for?

  23. MAVERICKSSSSSSSSSSSSSSSSSSSSSSSSSSSS

    Tron, yall partying in Ohio fam?

  24. White people love Dirk.
    ====
    You about 5 years late fam

  25. http://rapradar.com/2011/06/13/birdman-lil-wayne-party-with-the-mavs/

    ^^
    lol x smh @ this extreme level of dickriding..wave surfing..bandwagon hopping

    birdman x wayne both said theyre heat fans – wayne was even in rolling stone saying “im at every game” yadda yadda yadda

    and birdman bet 2 milli on the mavs to lose!

  26. AmpGeez a.k.a. Chief Heavy said:

    YMCMB 4 Life

  27. @ Harlem Wayne and Birdman BEEN frontrunners. Wayne was @ the Heat game wearing the Lakers hat…. FOH

  28. 2012 is your year, LeBron. Let’s get this paper, dog!

  29. roffle @ Kelis slurping fat white guys.

    How the mighty have fallen.

  30. Mya >>>___

    I feel entitled to have sex with that woman some time soon.

    I sound real rapey right now – imma fall back.

  31. Prodigy Agrees With Lupe Fiasco’s Comments About President Obama Being A Terrorist

    =================
    Cosign to the fullest

    I’m all for anti government/ anti Obama/ anti tyranny talk

    *purchases Lasers & pre orders next Mobb Deep album*

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