Posts tagged ‘On The Bubble’

On The Bubble: French Montana

It’s been a long road for French Montana. The Moroccan born MC (French and his family emigrated to the Bronx from Morocco when he was 13) began building a name for himself in the streets of NYC back in the ‘early 2000’s with his successful Cocaine City DVD series. Cocaine City made French some fans but some of the footage he released earned him some enemies too (Lil’ Cease should be ashamed of himself). Using the DVD’s to gain vital industry connections, French started collaborating with other underground rappers, releasing mixtapes and eventually partnered up with ex DipSet affiliate, Max B for their Coke Wave CD/DVD. French ended up right in the middle of Max’s beef with Jim Jones and his Byrd Gang crew but the way they made light about the situation only managed to make both Max and French that much more popular, able to regularly do shows off of mixtape material. French isn’t a remarkable rapper by any means but his sing songy hooks and ability to adapt a Dirty South (by way of the South Bronx) flow has allowed him to cross over despite the usual regional boundaries. Think of it as East Coast trap music. (more…)